SpiceUp uses satellite data in combination with field data on soil and GAP to improve productivity of the Indonesian smallholder pepper farmers
SpiceUp is the implementation of a financially sustainable information service that supports 100,000 pepper farmers to increase their production, income, food security and optimize the inputs of water, fertilizer and pesticides.
The service will eventually be owned and hosted by Verstegen Spices & Sauces BV. The services can easily be extended to other countries and products, which is the ambition of Verstegen.
100,000 pepper farmers divided over Bangka-Belitung, Lampung, West and East Kalimantan. In addition, a total of 1,000 users/ stakeholders like farmer groups, pepper collectors, pepper exporters, NGOs and governments will be reached.
The business proposition contains 3 business models; loyalty model, inclusive model and direct revenue model.
Direct Revenue model: Under the Direct Revenue Model, farmers who did not buy inputs from “SpiceUp” dealers or who do not supply pepper to Verstegen, have to buy for the services themselves. B2B clients like pepper collectors and MFIs, NGOs and government agencies, who need to acquire the services or get access to the web portal on behalf of their target clients or constituents, will also have to purchase SpiceUp directly from Verstegen.
|Services||Crop management adviceIrrigation adviceFertilizer adviceGood agricultural practicesSustainability tracing system|
|Target groups||Farmer (smallholders)Agri-business|