mAgri

The GSMA’s mAgri programme aims to improve the productivity and incomes of smallholder farmers in emerging markets through commercial mobile services.

Through our mFarmer Initiative, the GSMA mAgri programme works with mobile operators, the development community and agricultural organisations to facilitate the creation of scalable, replicable and commercially sustainable agricultural information and advisory services. The Initiative includes challenge fund grants, provision of digitised agricultural content via an online database, technical assistance, sharing of best practices and impact evaluation.

Since its inception in 2009, the GSMA mAgri programme has supported 2 pilot projects in India and Kenya, benefitting over 1.5 million farmers in the two countries. Subsequently grants have been provided to 4 mobile operators under the mFarmer Initiative in partnership with the Bill & Melinda Gates Foundation and USAID to develop agricultural information and advisory services that will benefit over 2 million additional farmers.

mFarmer initiative

The mFarmer Initiative was launched in 2011 in partnership with the Bill & Melinda Gates Foundation and USAID. It exists to support mobile service providers, in partnership with public and private sector agriculture organisations, to utilise the mobile channel to extend the reach and improve the quality of information and advisory services for smallholder farmers in emerging markets.

Website: http://www.gsma.com/mobilefordevelopment/programmes/magri

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