Reuters Market Light (RML)

Reuters Market Light is a pioneering mobile phone based, highly personalised, professional information service specially designed to support the farming community. It provides expert information to farmers at every stage of their crop cycle, right from pre-sowing to selling of the crop thus enabling them to take informed decisions.

It has 1 million unique subscribers in an estimated 50,000 villages across 13 states chose from more than 300 crops and about 1300 markets available on RML.

Service features include:

• Crop Prices from markets of choice
• Local & International Agri Info that impacts prices
• Local Weather Forecasts
• Advisory tips to improve productivity

Website: http://www.reutersmarketlight.com/

Countries: India