Manobi

Since 2002, Manobi a company based in Senegal, brings farmers services to fill their market linkage gaps.

Manobi is a mobile data services operator. They provide added value corporate services to their clients to help them to generate more revenue, save costs and improve their business performance.

MANOBI customers include farmers, retailers, fishermen, wholesale fish merchants, exporters, inputs suppliers, loan and banking organizations. The range of value added services offered classified in 5 main categories:

• Information: prices observatories, standards, guides for good practices, etc.
• Trade assistance: exploitation management, graphs and plots, resources management, etc.
• Supply chain management: directory or list of suppliers, access to loans, analyses and controls, expertises, etc.
• Marketing: invitations to tender, negotiations, transactions, etc.
• Communication: messaging, forum and alarms, etc.

The examples below show how Manobi uses mobile phone technology to help small scale farmers play a more active role in the product value chain:

• In Niayes, a farmer checks market prices in real time on his/her mobile phone to negotiate with the wholesaler and obtain the best prices.
• In Tambacounda, Senegal, groups of Sterculia gum growers use their mobile phone to inform their contract buyers about their inventory.
• In Sikasso, Mali, mango growers record information on every step of the process to trace their products for export markets in compliance with Global Gap requirements.

Website: http://www.manobi.net/

Countries: Senegal, South Africa