Geodatics will provide smallholder farmers with a tailor made fertilizer advice, market information and farm management support
Geodatics is a social business start-up that integrates geodata, satellite data and farm typologies into tailor made advice for smallholder farmers. Geodatics aims to provide more than 200,000 smallholder farmers with tailor made fertilizer advice, market information and farm management support. This will help optimize the nutrient application and increase their farm income and production.
Geodatics first of all offers its services to businesses that provide products or services to smallholder farmers - our main target group. Business clients such as Agrics in Tanzania and Kenya will help Geodatics to reach new farmers. Consequently, these businesses will be enabled to optimise their business activities with the information they receive about suppliers, markets, production volumes etc. A second potential client group is formed by industrial clients that are not in contact with smallholder farmers, but who will have interest in the data that Geodatics will generate. They can use this to optimise their own business activities such as buying and selling, offering crop insurances and arrange stock financing.
Agrics Ltd TZ and KE, being partners in Tanzania and Kenya but also business clients, already have cost and payment systems for smallholder farmers in place. Therefore Geodatics focuses on this cooperation for the first period. Agrics also secures a market and network that has direct contact with the farmers.
After the intitialisation period, Geodatics will offer its services to other businesses for smallholder farmers (business clients) and also to businesses that have interest in the data for their internal operations (industrial clients). Business and industrial clients will pay a percentage per transaction or a yearly fee, depending on their role and type of business.
|Category||Crop advisory service,General|
|Country||Kenya, United Republic of Tanzania|
|Period||2015 - 2018|
|Targeted end users||smallholder farmers in Kenya (Busia, Kakamega, Bungoma) and Tanzania (Maswa, Meatu, Shinyanga rural)|