Information services for vegetable farmers in Indonesia (SMARTseeds)

Download the SMARTseeds project leaflet

Target user group

The primary users are chili, tomato and cucumber smallholders in 14 regencies in 3 provinces in Indonesia. All farmers are smallholders with average farmland around 0.5 to 1.0 ha/farmer. Vegetable farming in the 3 provinces in Indonesia has been highly affected by changes in climate, weather patterns and availability of water. It also resulted in changes in the pest and disease profile in farming areas. Previous pesticide treatments are no longer effective. Vegetable farmers also face challenges on limited land tenure, small landholding size of 0.8 to 1 hectare, without the benefit of modern tools and farming methods, good seeds and fertilizer.

Service to be provided

The changing climate gives farmer‘s difficulties in making and consistently using a crop plan. Information on weather forecast and water availability will help farmers adopt a more accurate crop calendar to mitigate the pests and plant diseases related to weather. Information on soil nutrient, estimated price of commodities, and new technology on fertilizer and seeds will help farmers choose the most profitable commodities to be produced. SMARTseeds services will be distributed via interactive SMS and mobile phone app. Farmers will be informed through SMS as well as personal advice via extension officers from EWINDO. B2B clients, like input suppliers, vegetable buyers, farmers groups, farmers with smartphones, financing institutions, government and NGOs can access SMARTseeds via a mobile phone app or through the web portal using a computer or laptop with internet access.

Business proposition

The project will assess several business propositions, depending on the communication channel used to the farmers and the B2B clients such as input suppliers, farmer groups, vegetable buyers, government extension agencies, NGOs, MFI‘s and insurance providers. The services will be delivered by paid SMS or a mobile phone app based on a subscription fee to farmers and B2B clients and through the web portal using a computer or laptop with internet access for B2B clients.


The SMARTseeds consortium consists of seven public and private organisations, each with their own expertise:

Lead Organisation:

  • ICCO South East Asia (Netherlands/Indonesia)


  • Akvo (Netherlands)
  • Bogor Agricultural University - IPB (Indonesia)
  • East West Seed Indonesia - EWINDO (Indonesia)
  • Nelen & Schuurmans (Netherlands)
  • TTC Mobile (Netherlands)
  • Twente University - ITC (Netherlands)
CategoryCrop advisory service,General,Weather forecast
RegionSoutheast Asia
Period2016 - 2019
Targeted end usersChili, tomato and cucumber smallholders in 14 regencies in 3 provinces in Indonesia